This dynamic social media brand campaign was created for OLIN representatives presenting at the American Society of Landscape Architects (ASLA) Annual Conference. Created by overlaying playful and bold shapes, this piece visualizes the concept of many voices building in conversation, driving the aesthetic and brand.
Photography by Sahar Coston-Hardy
Though graphic design and web development are creative platforms, I enjoy exploring physical coloration and shapes through watercolor. In fact, it has become an important part of my artistry and trickles into my innovative design approach.
No matter what you’re creating—a new logo, a window display, or a website—integrating one of my original watercolors will allow your business to place first in originality. Let’s talk about your company’s mission, derive the color scheme that connects its vision, and innovate its design through abstract watercolor exploration!
Looking for a place to physically archive years of content and information? Look no further because bound books are not dead! Holding your work through the tangibility of a book is simply ineffable. Let’s combine our skills and artistry to create longevity!
The History of Philadelphia Architecture project, featured here, is a 3 book box set covering Philadelphia architecture from 18th, 19th, and 20th century. For this project, I captured all the photography and completed production by binding the books, as well.
The “Dare To Ask More of Our Parks” Campaign was created in an effort to reach and excite a specific market of landscape architecture about park design. The bold color palette both identifies the six principles within the campaign and reaffirms the project’s bold sentiment.
Throughout the design, I engaged with each principle separately and collaboratively to impact the target audience. Access, community, experience, identity, resources, and value, the six principles behind the campaign, each present ambitious vision and inspired me to leave a lasting impact.
My design provides accessible content, instills a sense of community, creates an experience for the reader, captures the identity of the project, offers a resourceful platform to understand the mission, and leaves the audience with a sense of value holistically.
Website
6x10” saddle stitched booklet with debossed cover
Leave behind piece
Channels, an ambitious startup, is a unique event venue rental space and art gallery located in Center City Philadelphia. Channels welcomes all by celebrating the visual and performing arts. Under queer ownership, Channels works to expose emerging queer artists.
Its logo design was created to connect the needs of the mission and the vision of the organization with the people it wants to impact.
For Channels, I designed the logo, product logos, website, and promotional materials.
